Flanking in a Price War
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ESSAY DETAILS
Words: 1584
Pages: 6
(approximately 235 words/page)
Pages: 6
(approximately 235 words/page)
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showed first 75 words of 1584 total
showed last 75 words of 1584 total
effective marketing tool as long as the correct types of products are lowered in price. Reacting to a price war does not have to be an expensive thing to do. IGA can lower prices on stock up goods and not lose their overall margin or market share. Also, after the price war, they can increase their prices again and even raise the prices on the non-stock up goods higher than normal and still be competitive.
effective marketing tool as long as the correct types of products are lowered in price. Reacting to a price war does not have to be an expensive thing to do. IGA can lower prices on stock up goods and not lose their overall margin or market share. Also, after the price war, they can increase their prices again and even raise the prices on the non-stock up goods higher than normal and still be competitive.