11/19/2004 Karin Bean CSI 253-74DCE Assignment IV FACTORS CONTRIBUTING TO A WEBSITE'S SUCCESS A business has to understand consumer behavior; advertise and target the right group of consumers; foster customer loyalty; provide excellent personalized customer service and maintain a dynamic website. Understanding consumer behaviors assists businesses in choosing the appropriate marketing and advertisement strategies. Consumer's behavior is influenced by environmental factors such as social variables, (friend's family members, coworkers and the current trend), cultural/community …
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…gt;What is my total opportunity for each store and the entire chain? Amazon.com offers Web-Services and software packages Example: *<Tab/>automatically manage inventory *<Tab/>generate order reports *<Tab/>submit refunds in large quantities *<Tab/>download competitive pricing information REFERENCES http://www.acnielsen.com/roles.htm , November 19, 2004 Amazon.com, November 19, 2004 Efraim Turban, David King, Introduction to E-Commerce, Chapter4