Sony Ericsson In 2001 telecommunications leader Ericsson and the Sony Corporation joined forces to establish Sony Ericsson Mobile Communications. Because of this joint venture, Sony Ericsson recognized sales of over seven billion dollars in the first year. This was mainly because the combined mobile phone business company now offered a range of mobile communication products that went far beyond the simple mobile phone technology of its time. Marketing Marketing, more than any other business function, deals …
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…world, erase its borders. Business Week, pp. 113-114. Ericsson. (2004). About Ericsson. Retrieved February 20, 2005 from the World Wide Web: http://www.ericsson.com/about/ Ericsson. (2004). Technologies. WCDMA. Retrieved February 20, 2005 from the World Wide Web: http://www.ericsson.com/technology/ Gray Matter India. (2004). Smartphones. White Paper, pg. 8. Retrieved February 21, 2005 from the World Wide Web: www.greymatterindia.com/downloads/Whitepaper_Rise%20_of_Smartphones.pdf. Mescon, M., Courtland, B., Thill, J. (1999). Business Today, 203. Upper Saddle River, NJ: Prentice Hall