Abstract In this essay, I am going to make an export marketing plan for a Scottish biscuit manufacturer, which is a medium size firm with no foreign activities so far, and it is the leader in its market in Scotland with its high quality products and premium pricing. Then it is considering export of its goods in the rest of Europe. The export marketing plan can help the firm to bring all relevant marketing instruments …
showed first 75 words of 3324 total

showed last 75 words of 3324 total
…Zealand Trade and Enterprise, http://www.marketnewzealand.com/common/files/exportplan-htg.pdf (online) 8.<Tab/>Developing Export Strategy, TradePort, http://www.tradeport.org/ tutorial/strategy/index.html (online) 9.<Tab/>David, Boddy, Chapter 9 Managing Marketing, Management An Introduction, 3rd edition, FT Prentice Hall, London. 10.<Tab/>Determine Market Entry Strategies, International Trade Development Centre, http://www.citd.org/startup/eb/page.cfm?chapter=2&sec=10