Explain trade mark legislation in the EC

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A trade mark serves two ends: on the one hand it ensures the holder of the trade mark the goodwill associated with the marked product; on the other hand it informs the consumer that the product is of specific kind as opposed to a copy, 'enabling the consumer who acquired them to repeat the experience, if it proves to be positive, or to avoid it, if it proves to be negative, on the occasion of …

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…Rights. [March 1999]. [online]. Available from: http://www.ladas.com/BULLETINS/1999/0399Bulletin/EU_IntlExhTMRights.html [cited 10.04.2006]. Harwood, Stephenson, 1999. Parallel Imports and the Exhaustion of rights. [1999]. [online]. Available from: http://www.shlegal.com/docs/parallelimports.pdf [cited: 02.04.06]. EMW Law, Use of third party trade marks: a general overview and in relation to metatags, [n.d.] [online]. Available from: http://www.emwlaw.com/index.php?id=124&user_publications_pi1%5BshowUid%5D=13&cHash=1, [cited 10 April 2006].