Example Essay of an Advertisement Deconstruction: Jergen's Ultra Healing Lotion.

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ESSAY DETAILS Words: 839
Pages: 3
(approximately 235 words/page)

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In terms of women and sex appeal, the world of advertising has changed a considerable amount. Many of the advertisements which are seen in newspapers, magazines, and television fail to portray women in a more positive light. The image of females in numerous advertisements are merely viewed as fascinating "objects" while they are also being displayed in a fashion that is supposed to appeal only to men, i.e. exploitation of the body. Though these …

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…should not have to feel pressured to become the "ideal woman" when looking at advertisements that provide images of the world's most gorgeous women. It is outrageous for many women to change their self-image when a lot of these advertisements are slightly portraying false images of women anyway. But I guess that with advanced technology, who is to say that it is not okay to alter the bodies of women who are seen in advertisements?