This advertisement initially caught my eye because of its deliberate coupon like appearance. The first thing I noticed was its rectangular voucher-like shape and the scissor score marks around the outside of the coupon. This was a very clever technique to gain the readers attention because we as consumers are always looking to get something for nothing and are therefore immediately drawn to it. On average there are 22 billion vouchers and coupons distributed to consumers …
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…just before Christmas. By using a funny and unique approach they have managed to successfully market a product to a female audience which has traditionally been dominated with male consumers. I think the single biggest thing that Playstation wants to communicate to readers through this advertisement is that Playstation is a fun, modern company that understands the needs and desires of the modern women. Oh and a Playstation 2 is the way to fulfilling your relationship!