Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Marketing Management Philosophies. * The production Concept: The production concept holds that consumers will favor products that are available and highly affordable. Therefore, management should focus on improving production and distribution efficiency. * The product Concept: The product concept holds that consumers will favor products that offer the most quality, …
showed first 75 words of 1539 total

showed last 75 words of 1539 total
…which two or more companies at one level join together to follow a new marketing opportunity. Logistics vs Physical Distribution. Marketing logistics network is a system of efficiently and effectively making and getting products and services to end users. Physical Distribution is the task involved in planning, implementing and controlling the physical flow of materials and final goods from points of origin to points of used to meet the needs of customers at a profit.