Evaluate Coca-Cola's Advertising Strategy. I. Introduction. Coca-Cola was invented in 1886, and at the end of the century it was making national distribution and brand reputation. Coca-Cola's owners wanted to make it the most famous one. Further, they wanted everyone to drink them anytime, as their advertisements emphasized. To reach this goal, they made use of an attractive advertising and other strategies; finally they created one of the most powerful brands in the history of marketing. …
showed first 75 words of 1092 total

showed last 75 words of 1092 total
…the end consumer, but also to build a friendly relationship with customers. Their target customers are every person around the world, so they make their advertisements anywhere. They use advertising strategies to make the world's one of the best known products. Today, Coca-Cola is consumed throughout the world at the rate of more than 600 million times per day and this figure is continuing rise, so the advertising strategy is the essential part of its success.