Eurodisney Case Study Notes
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Words: 1590
Pages: 6
(approximately 235 words/page)
Pages: 6
(approximately 235 words/page)
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- The issue identified is one of culture. Whether this concept is exportable across international boundaries.
The Issue of Culture
- Disney attempted to imbue the park with European flavour, and the names of certain attractions were changed in order to be less American. Evidently, a balanced integration of American and European ingredients wasn't achieved, and this in turned caused an identify crisis.
- The cultural issue was also present in simple things such as eating
showed first 75 words of 1590 total
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showed first 75 words of 1590 total
showed last 75 words of 1590 total
employment regulations as had been the case in the US and Japan. In Paris, the French Cast Members found it annoying to accept the rigid scheduling. - Disney did not manage supply demand properly. SOLUTIONS - EuroDisney to set up multinational responsive, which would allow it to meet the different demands and tastes of different European countries. - To let EuroDisney develop its own managerial culture instead of having an emphasis of American management philosophy.
employment regulations as had been the case in the US and Japan. In Paris, the French Cast Members found it annoying to accept the rigid scheduling. - Disney did not manage supply demand properly. SOLUTIONS - EuroDisney to set up multinational responsive, which would allow it to meet the different demands and tastes of different European countries. - To let EuroDisney develop its own managerial culture instead of having an emphasis of American management philosophy.