Ethics within companies Within this essay I will give my opinions on the statement, 'Companies do not have to be ethical, they are guided by the law; business ethics is an unnecessary consideration.' I will investigate two different organisations' responses to this statement in marketing and identify some other ethical issues. I will also analyse ethics within the marketing mix. Ethics, in the broadest sense of the word, is rising to the top of …
showed first 75 words of 2158 total

showed last 75 words of 2158 total
…companies views on ethics. Bibliography Page Websites www.shell.com- website was used to collect information about the ethical issues of Shell. www.coca-cola.co.uk- website was used to collect information about the ethical issues of coca-cola. Also a quote from Stephen Bayley was taken from the website. Books Principles of Marketing by Philip Kotler et al - used pages 43-76 for information on issues with the marketing mix and ethical issues within marketing