Ethics vs. Effectiveness With Fear Appeal in Public Service Announcements by Jeff Brotherton Communication 357 Dr. Keri Bodensteiner April 23, 2001 Recently, within modern advertising, the use of emotional appeal has been an issue of growing interest in both the advertising industry as well as the consumer public. Questions have arisen regarding the reason for its use and its ethical boundaries. Playing on the emotions of the general consumer public through advertising is considered by many to be …
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