E - Commerce; a Brief Overview <Tab/> <Tab/>In today's unpredictable, ever changing market, where many businesses, from small entrepreneurs to giant corporations, with the help of technology development, have been looking forward for other business alternatives in order to enhance their productivities as well as profitability. The most preferable alternative is by implementing Electronic Commerce as part of their business activities. Firstly, let us define what …
showed first 75 words of 2260 total

showed last 75 words of 2260 total
…Perspective, Prentice - Hall, Inc., USA. 2. Hagel, J. and Armstrong, A., (1997), Net Gain: Expanding Markets through Virtual Communities, Harvard Business School Press, USA. 3. Rayport, J. and Jaworski, B., (2002), Cases in e-Commerce, McGraw-Hill/Irwin marketspaceU, New York. 4. McLeod, R., 1998, Management Information Systems, Prentice - Hall, Inc., USA. 5. Kotler, P. and Armstrong, G., (2001), Principles of Marketing, Prentice - Hall, Inc., USA. 6.Related Internet Websites: <Tab/>http://www.businesstown.com/internet/ecomm- definition.asp