Chunlan has developed from a deficit small company to an influential international group through 20 years' efforts. It has experienced intense competition in the market. It has structured an operation mechanism compatible with market laws. It has created an approach to development with its own characteristics, which is also compatible with the Chinese characteristics. The experience in Chunlan's multinational operation is enlightening for Chinese companies' globalization. 1> Design clear globalization strategy. Ever since the reform and …
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showed last 75 words of 792 total
…can see Chunlan effectively integrates the global resources of brand, human resource and technology, applies a series of global enterprise management concepts such as localization of overseas operation, kernel technology expansion, brand product globalization and so on, and hence creates an internationalized Chunlan company. We can see a miniature of Chinese companies' internationalization. As China has joined WTO, today's Chinese companies should study Chunlan's experience and conduct internationalization on the basis of their own characteristics.