Elizabeth Arden Elizabeth Arden, formally known as Florence Nightingale, changed her name in 1909 with the introduction of her first shop selling facial creams. She began as a normal working girl, taking different odd jobs here and there. Then she was introduced into the cosmetic world by Eleanor Adair, who hired Arden on as a clerical consultant at her London firm in Saks Fifth Ave. There, Arden learned to give facial treatments and studied the basic …
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…Elizabeth Arden because I really love make-up, especially Elizabeth Arden and Christian Dior make-up. In addition, I believe that her ability to sell make-up and change the world's views of it has a major affect on how things are today. Walk into any mall and there are hundreds of brands of make-up that would not exist if it were not for her willingness to take a risk in a market where none had succeeded before.