1.0 Introduction "E-Marketing" is using Internet-based marketing systems to create awareness, demand, and feedback, and to gauge responsiveness for the market acceptance of products and services. The world has begun to discover and utilize resources that merely a few years ago were only being used by government, university researchers, and a few adventurous souls. The resources consist of many tools, but the Internet is the fastest growing among those tools. In order to make the best …
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…amp;lt;Tab/>Domestic, conformist, conventional, sentimental, passive, habitual. Part of the mass, favouring big and well-known value for money 'family' brands. Almost invariably the largest 4Cs group. Aspirer<Tab/>Materialistic, acquisitive, affiliative, oriented to extrinsics ... image, appearance, charisma, persona and fashion. Attractive packaging more important than quality of contents. (Younger, clerical/sales type occupation) source:(http://www.examstutor.com/business/resources/studyroom/marketing/market_analysis/8_psychographic_segmentation.php)