Effects of Advertising on the Individual

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Advertising is a major revenue source for mass media. Television networks, newspapers, radio stations, and even Internet sites sell space to advertisers so they may promote their product/service to us, the public. We will be discussing the entity that regulates the work that is being portrayed and how the regulation affects the individuals buying power. Another topic we will touch on is how advertisers use their skill to manipulate the minds of their younger …

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…and Business Aspects of the Advertising Industry 1984. New York: Practicing Law Institute Artz, N., Munger, J., Purdy, W. (1999, Fall). Gender Issues in Advertising Language. Women and Language, v22i2, p20. Retrieved March 30,2001 from InfoTrac database (Expanded Academic ASAP) on the World Wide Web Richards, J. I. (2000). Advertising Laws & Ethics. Austin, TX: Department of Advertising: The University of Texas at Austin. Retrieved March 29, 2001 from the World Wide Web: http://advertising.utexas.edu/research/law/index.html