Edward L. Bernays
View Paper
ESSAY DETAILS
Words: 366
Pages: 1
(approximately 235 words/page)
Pages: 1
(approximately 235 words/page)
Essay Database > Society & Culture > People
showed first 75 words of 366 total
showed last 75 words of 366 total
U.S. states passed laws requiring factory workers and female food-service employees to wear hairnets. He organized soap-carving competitions for the Ivory soap of his client Procter & Gamblea vigorous spokesman and advocate for public relations into his 90s, Bernays was the author of many books, among the most influential of which were Crystallizing Public Opinion and Public Relations (1952). He edited The Engineering of Consent (1955), the title of which is his oft-quoted def of public relations.
U.S. states passed laws requiring factory workers and female food-service employees to wear hairnets. He organized soap-carving competitions for the Ivory soap of his client Procter & Gamblea vigorous spokesman and advocate for public relations into his 90s, Bernays was the author of many books, among the most influential of which were Crystallizing Public Opinion and Public Relations (1952). He edited The Engineering of Consent (1955), the title of which is his oft-quoted def of public relations.