Table of Contents 0. Introduction...................................3 Question A..Considering the business and competitive environment up to 1999, evaluate the overall attractiveness of the budget airline sector.4 1.1 Introduction.....................................................................................................................4 1.2 Industry trend for Airlines up to 1999......................................................................4 1.3 The competitive Environment in the Airline Industry up to 1999................................5 1.4 Understanding the overall attractiveness in the Airline Industry................................7 1.5 Possible Strategies for Further Success..........................................................................8 Question B Critically upraise the strategies pursued by Stelios Haji-Ioannou over the period of the case, and assess to what extent they allow …
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…Business School. Grant, R.M. (1998) Contemporary Strategy Analysis, Blackwell, Oxford. Porter, M.E. (1998) "What is Strategy?" in S. Segal-Horn, The Strategy Reader, pp. 75-99. Rumelt, R.P. (1998) "How Much Does Industry Matter?" in S. Segal-Horn, The Strategy Reader, pp. 104-124. Segal-Horn, S. (ed.) (1998) The Strategy Reader, Blackwell, Oxford. Financial management articles and tools http://home3americanexpress.com/smallbusiness/tool/ratios/debttoequity.asp on 9/06/2003 EasyJet site http://www.easyjet.com/en/about/investorrelations_financialreports.html on 9/06/2003