ECommerce - Levi Strauss: key reasons for the failure of its B2C site, consider and explain how the company might have utilised its existing B2B e-commerce to expand successfully to B2C
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ESSAY DETAILS
Words: 2275
Pages: 8
(approximately 235 words/page)
Pages: 8
(approximately 235 words/page)
Essay Database > Business & Economy
1.0<Tab/>Introduction
The Internet has been compared to the California Gold Rush of 1849 in which Levi Strauss built a Fortune 500 company by supplying miners with clothing (White Paper, Building an E-commerce Network). Levi's managed to reap from the opportunities of the California Gold Rush. However, in an attempt to achieve the same success with the Internet and ecommerce, Levi's failed to succeed. This paper investigates key reasons for such failure and …
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showed first 75 words of 2275 total
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…April p.123-127 Mahadevan (2003), 'Making Sence of Emerging Market Structures in B2B E-Commerce', California Management Review, 46(1) p.86-99 Myers (2001), 'Ecommerce, Unplugged', ECFO, 2001 p53-57 Heintz (2000), 'On the Mend', Bankrate.com http://www.bankrate.com/brm/news/investing/20000727e.asp?prodtype=grn [Accessed: 20/02/2004] Olsen and Wolverton (1999), 'Levi's to back off net sales after holiday', News.com http://news.com.com/2100-1017-232187.html [Accessed: 20/02/2004] Kirsner (2000), 'Scaredy Pants', Darwin www.darwinmag.com/read/080100/ecosys.html [Accessed: 20/02/2004]
…April p.123-127 Mahadevan (2003), 'Making Sence of Emerging Market Structures in B2B E-Commerce', California Management Review, 46(1) p.86-99 Myers (2001), 'Ecommerce, Unplugged', ECFO, 2001 p53-57 Heintz (2000), 'On the Mend', Bankrate.com http://www.bankrate.com/brm/news/investing/20000727e.asp?prodtype=grn [Accessed: 20/02/2004] Olsen and Wolverton (1999), 'Levi's to back off net sales after holiday', News.com http://news.com.com/2100-1017-232187.html [Accessed: 20/02/2004] Kirsner (2000), 'Scaredy Pants', Darwin www.darwinmag.com/read/080100/ecosys.html [Accessed: 20/02/2004]
