E-commerce Market The firm's objectives can be met and a go-ahead is suggested subject to addressing the recommendations. Macrosegmentation of the market identified machinery, wood, base metals and plastics as target markets for the firm. Revenue expectation based on a 0.4% market share is $329,000. Break even is $259,000 and requires contributions from 17 customer projects at an average billing of $15,000. The budget set for implementing the promotional mix is $100,000. Target ROI = 15%. The following recommendations must be considered before …
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showed last 75 words of 1616 total
…- 4 projects at cost to establish a credible portfolio. Use as a source of referrals. 7. Obtain ISO 9000 certification - "walk the talk". Apply international benchmarking standards. 8. Develop assessment and promotional tools using the firm's service. If the service is to work for the customer then it should work for Global Reach Inc. 9. Finalize details of the promotional plan. Use results of microsegmentation analysis. 10. Develop influence as a trade mission co-ordinator for small and medium exporters.