Distribution effect in strategic management the product is condom

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STRATEGIC MANAGEMENT (DISTRIBUTION EFFECTS IN CONDOM MARKET) Introduction of Product The main reason for using a condom is to prevent unexpected pregnancy this is followed by the wish to prevent sexually transmitted diseases. We can describe condom as a contraceptive or an essential tool that is used for AIDS/HIV prevention. Condom is a sensitive subject to talk about like other sex related topics for our society. Therefore, our product is not an ordinary item. …

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…Temmuz 2003 2-Roger A.Kerın,Robert A. Peterson,Strategic Mraketing Problems Eight Edition,USA 1997 3- Marketing Türkiye ,Yıl 2 Sayı:41 1Aralık 2003 4- www.ok.com.tr 5-www.eczacibasi.com 6- www.eip.com.tr 7- www.tapv.org.tr 8- www.akampus.com 9- www.nielsenmedia.ca 10- www.ntvmsnbc.com 11- www.durex.com.tr `<Tab/><Tab/>