Distribution Channels at Clothing Retailer Hennes & Mauritz
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Words: 949
Pages: 3
(approximately 235 words/page)
Pages: 3
(approximately 235 words/page)
Essay Database > Business & Economy > Marketing and Advertising
Distribution Channels at Clothing Retailer Hennes & Mauritz
A key ingredient in retailing success is the strength of a company's distribution channels. Kerry Capell's (2002) Business Week article looks at Sweden-based Hennes & Mauritz's (H&M) sourcing and inventory management strategies and their reliance on distribution channel partners. H&M has developed a unique distribution channel strategy to compete with better entrenched retailers including Gap, Old Navy, Zara and FCUK.
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showed first 75 words of 949 total
showed last 75 words of 949 total
…Web at:<Tab/>http://www.fortune.com/fortune/subs/article/0,15114,395434,00.html H&M. (2004). About H&M. HM.com. Retrieved August 23, 2004 from the World Wide Web <Tab/>at: http://www.hm.com/us/hm/facts_history/srt.jsp Kotler, P., Armstrong, G., Brown, L. and Adam, S. (1998). Marketing. Sydney: Prentice Hall. McColl-Kennedy, J.R. and Kiel, G. (2003). Services Marketing. Hoboken, NJ: Wiley and Sons.
…Web at:<Tab/>http://www.fortune.com/fortune/subs/article/0,15114,395434,00.html H&M. (2004). About H&M. HM.com. Retrieved August 23, 2004 from the World Wide Web <Tab/>at: http://www.hm.com/us/hm/facts_history/srt.jsp Kotler, P., Armstrong, G., Brown, L. and Adam, S. (1998). Marketing. Sydney: Prentice Hall. McColl-Kennedy, J.R. and Kiel, G. (2003). Services Marketing. Hoboken, NJ: Wiley and Sons.
