It's fairly easy to change many of your marketing tactics and strategies on a periodic basis; pricing, packaging, and product mix are among these flexible choices. However, distribution and sales decisions, once made, are much more difficult to change. And distribution affects the selection and utilization of all other marketing tools. There is a wide variety of possible distribution channels for AAA new service, including: Sales Force compensated by salary, commission, or both Telemarketing on …
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showed last 75 words of 684 total
…mailing and in catalogues. With the help of this alternative channel we can use the telephone calls in order to come closer to our potential customers and inform them better of our products. But this is a very good alternative channel as to the ability of reaching consumers because as it was mentioned earlier we can talk to them directly and ask for their needs. Reference: Retrieved August 8, 2005, from http://www.consumerpsychologist.com/distribution.htm