Consumer BehaviourSid00129097 Discuss how the behavioural sciences might help in understanding buyer behaviour and through this the development of successful marketing programmes Throughout this assignment I plan to discuss, analyse and evaluate 10 of the behavioural sciences and relate them to successful marketing programmes. I plan to explain what consumer behaviour is, then analyse 10 points of consumer behaviour, then conclude my findings. What is consumer Behaviour? "Using Behaviour as a means of segmentation, buyers are divided …
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showed last 75 words of 3114 total
…I have discussed are interlinked. Companies must be aware that changing one of the factors I have listed may adversely affect other factors involved. Therefore careful planning is essential for any company to achieve a successful marketing programme. References Armstrong and Kotler (2000 5/e) Marketing: an introduction, Prentice Hall USA Chisnall (1997 3/e) Consumer Behaviour, McGraw Hill Book Company, GB Wright, R (1999) Marketing: Origins, Concepts, Environment, Thomson Learning, GB www.fas.oice.utoronto.a/bdurell/3506abd.htm