Different aspects of global comunication, cited examples from the BBC

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In an increasingly interdependent world no communication scholar or practitioner can afford to ignore trends in global communication which are central to the constitution of relations between the diverse peoples of the world. There are many different aspects that make up the overall area of global communication. But there are several main aspects. Of those are technological, political, geographic, language, and economic factors. <Tab/>I will first talk about the political …

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…another culture can prove problematic." Not only does the fact that people may not understand the language in question, but the meaning may be "lost in translation". People could potentially become offended, or still not understand it, as it may lose meaning during the translation. Sometimes it may not just be the language that poses the problem, but the cultural differences. This is especially problematic in advertising, the force that drives the global communication field.