What's The Difference Between Sales & Marketing? Many people mistakenly think that selling and marketing are the same-they aren't. The marketing process is broad and includes all of the following: 1.Discovering what product, service or idea customers want. 2.Producing a product with the appropriate features and quality. 3.Pricing the product correctly. 4.Promoting the product; spreading the word about why customers should buy it. 5.Selling and delivering the product into the hands of the customer. So, …
showed first 75 words of 662 total

showed last 75 words of 662 total
…through the marketing concept lens, however, businesses must first and foremost fulfill consumers' wants and needs. The belief is that when those wants and needs are fulfilled, a profit will be made. The selling concept, instead of focusing on meeting consumer demand, tries to make consumer demand match the products it has produced. Whereas marketing encompasses many research and promotional activities to discover which product is wanted and to make potential customers aware of them.