Diamonds In Africa Following the economic upheaval of the Depression and World War Two, DeBeers, the company with nearly an absolute stranglehold on the diamond supply, began a marketing campaign of such ferocity that it literally changed the structure of Western value systems, but most notably in America. Commencing in the 1930s, this campaign spent in the U.S. alone on average per year over 100 million dollars on advertising. The current budget to promote diamonds …
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…Village Modernity in West Africa. Chicago: University of Chicago Press, 1999. Ranger, Terence. The Invention of Tradition in Africa. Cambridge: Cambridge U. Press, 1983. Reader, John. Africa: A Biography of a Continent. New York: Vintage Books, 1997. Southall, Aiden W. "The Illusion of Tribe." The Passing of Tribal Man in Africa, edited by P.C. Gutkind, pp. 28-50. London: E.J. Brill, 1970. Soyinka, Wole. "The National Question in Africa: Internal Imperatives" Development and Change, XXVII, n. 27, 1996, pp. 279-300.