Diadora First of all I'll start out by telling you what Diadora is if you do not already know. Diadora is one of the best footwear and apparel manufacturers in the world. Diadora is one of the only footwear and apparel manufacturers to start in Italy and still be in Italy. The story begins durring WWI, in the town of Caerano San Marco which is located in the Moontebelluna hills. The Italian army had many …
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showed last 75 words of 578 total
…changes within the company. Marcello's sons, Pierluigi, Roberto, and Diego became actively invoved up until June 30, 1998. On June 30, 1998 Diadora was bought by Invicta. Invicta is one of the leaders in outdoor gear. They specialize in backpacks, travel bags, apparel, accessories, and footwear. Diadora keeps very close with all of the top atheletes who wear Diadora shoes. All of them are involved with the company by providing advice, comments, suggestions and promos. Bibliography www.diadoraamerica.com