Developing A Budget <Tab/>Today's economy has had a profound impact on corporate budgets, including marketing. The budget is often cut, projects are placed on hold or funds are suddenly freed up. Therefore, marketing programs are constantly being adjusted to reflect these changes. As the company's grow, the goals may either become larger or in some cases remain the same. However, with measurable objectives and a strategic marketing plan the companies …
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showed last 75 words of 1089 total
…from the World Wide Web http://www.highbeam.com/library/doco0.asp?docid=1G1:18556068&refid=inkpuballmags&skeyword=&teaser= Toyota Motor Corporation. Retrieved January 21,2005 from the World Wide Web http://www.toyota.com Developing A Budget -Preparing for Marketing/Public Relations Plan -Key items to Include in Planning -Goal of PR Budget -Measuring PR Program -Agency Performance Management Control Mechanisms -What is Internal Control -Toyota Internal Control Report -Sarbanes-Oxley Act