In the past year the auto rental industry has seen many changes. Fewer customers, increased insurance costs, an overabundance of available rental vehicles and a drastic reduction in vehicle value are just a few. Auto rental companies have tried to modify the way they do business in response to these changes. Nationally, rental companies have reduced rates, fleet sizes and number of employees in an attempt to find equilibrium within the market place. While the …
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showed last 75 words of 858 total
…back by current attempts to "save the ship". Eventually, rental companies will be forced to liquidate the remaining aged vehicles within their fleets and the used vehicle market will take another beating due to an increase in supply. The solution for the auto rental industry is far away and is not definite. Until then, consumers will be able to enjoy a great selection of inexpensive rental vehicles provided to them by very courteous rental agents.