Dell Executive Summary

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Executive Summary Dell Computer Corporation was established in 1984 and today ranks among the world's largest computer systems companies. Dell pioneered the concepts of selling personal computer systems directly to customers; offering build-to-order computer systems; and providing direct, toll-free technical support and next-day, on-site service. The company designs and customizes products and services to end-user requirements, and offers an extensive selection of peripherals and software. Dell's complete range of high-performance computer systems include: Dell Dimension and …

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…Computer Corporation"; Hoover's Company Profiles; WWW.HOOVERS.COM "IBM Corporation"; Hoover's Company Profiles; WWW.HOOVERS.COM "Gateway 2000 Corporation"; Hoover's Company Profiles; WWW.HOOVERS.COM "Making the right choices for the new consumer"; by Dell, Michael S; Managing Service Quality. "1997 Warp-Up and 1998 Predictions"; by Creative Consumer Marketing "Service sells"; by Dell, Michael S; Executive Excellence magazines. http://www.dell.com http://www.compaq.com http://www.ibm.com http://www.gateway.com http://www.hp.com