The question, "What is public relations?" is extremely difficult to define, and has concerned many public relations practitioners and scholars alike. Ask anybody, and more than likely the answers will be different. Public Relations (PR) deals with a broad range of attitudes and methods, therefore, it is not easily defined. Many communication scholars agree that definitions are inherently rhetorical and that the formations of definitions are social processes that shape reality. Since definitions play critical …
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showed last 75 words of 899 total
…v23 n1 p57 (10) Retrieved on September 16, 2005 from website: http://faculty.jmc.ksu.edu/gordon/symbolic.htm Public Relations Media electronic. What is PR. Retrieved on September 16, 2005 from website: http://www.publicrelationsmedia.com.au/whatpr.html Public Relations Society of America, (PRSA). About public relations. Retrieved on September 16, 2005 from PSRA website: http://www.prsa.org/_Resources/Profession/index.asp?ident=prof1 Seitel, F. (2004) the Practice of Public Relations (9th ed.) Prentice Hall, 2004 Upper Saddle River, NJ