Marketing an important part of the business organization, it is more than promoting and selling a product. Marketing is satisfying the changing needs of the customer. This can be best summed up by the very successful businessman Bill Gates when he said, "Your most unhappy customers are your greatest source of learning ". The purpose of this paper is define marketing from at least two different sources, based on these definitions explain the importance of marketing …
showed first 75 words of 1103 total

showed last 75 words of 1103 total
…An Introduction, (2005), Pearson/Prentice Hall, Upper Saddle River, NJ American Marketing Association, Marketing definition Dictionary, Retrieved from the World Wide Web, October 22, 2005 at http://www.marketingpower.com/mg-dictionary.php? Marketing, Merriam-Webster's Definition of Marketing, Retrieved from the World Wide Web, October 22, 2005 at http://www.m-w.com/dictionary.htm Bill Gates, Business @ The Speed of Thought, US computer software designer & industrialist (1955 - ), Retrieved from the World Wide Web, October 22, 2005 at :http://www.quotationspage.com