Marketing is defined as, "the process or technique of promoting, selling, and distributing a product or service" (Merriam-Webster Online, 2006). Investopedia states that marketing consists of fundamental ideas that can be described by, "The four 'Ps' of marketing are product, place, price and promotion" (Investopedia.com, 2006). Many people think that marketing means "selling" or "advertising". It's true that these are parts of marketing. But marketing is much more than selling and advertising. (Perrault, 2004) It encompasses everything …
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…strategy to propel the company to success. The ultimate goal is to increase the market share of the company and increase the profits. These are ultimate yardstick for the success of the marketing department. References: Perreault, W., McCarthy, E., "Basic Marketing: A Global Managerial Approach". 2004 (University of Phoenix Student Resource Page) Merriam-Webster.com, Accessed July 23, 2006 Investopedia.com, Accessed July 23, 2006 Money.CNN.com, "Boeing", Accessed July 23, 2006 www.apple.com, Accessed July 23, 2006 www.gm.com, Accessed July 23, 2006