Decision-making How do human beings make decisions? What triggers a person to take action at any given point? These are all questions that will be answered with the theoretical research into Leon Festinger's theory of Cognitive Dissonance. We often do not realize the psychological events that take place in our everyday lives. As psychologist and theorist gain a better understanding of Festinger's Cognitive Dissonance Theory, manipulation could occur more easily than it already does in …
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showed last 75 words of 3103 total
…A. (1957): A Theory of Cognitive Dissonance. Stanford: Stanford University Press. Festinger, L., & Carlsmith, J.M. (1959). Cognitive consequences of forced compliance. Journal of Abnormal and Social Psychology. Lindzey, G. & Aronson, E. (eds.) (1985): The Handbook of Social Psychology, 3rd Edition. Wicklund, R.A., & Brehm, J.W. (1976). Perspecives on cognitive dissonance. Hillsdale, NJ: Erlbaum. Jack W. Brehm [and] Arthur R. Cohen Explorations in cognitive dissonance, New York, Wiley [1962] Gleitman, Henry Basic psychology New York : W.W. Norton, c1983