Customers perspectives in a service organisation
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ESSAY DETAILS
Words: 5819
Pages: 21
(approximately 235 words/page)
Pages: 21
(approximately 235 words/page)
Essay Database > Business & Economy > Marketing and Advertising
CONTENTS
Part one: - Analysis
1. What is Service?<Tab/><Tab/><Tab/><Tab/><Tab/><Tab/><Tab/><Tab/>01
2. Nature of Service (Intangibility) and Direct Customer Contact<Tab/>01
3. The Customer Perspective<Tab/><Tab/>&…
showed first 75 words of 5819 total
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showed first 75 words of 5819 total
showed last 75 words of 5819 total
…James G Barnes Journal: Managing Service Quality Year: 2003 Volume: 13 Number: 3 Page: 178 -- 186 DOI: 10.1108/09604520310476445 Publisher: Emerald Group Publishing Limited 4. Seeing Things from the Customer's Perspective http://www.easytraining.com/customers.htm 5. http://www.marketingprofs.com 6. Title: What information do customers use when choosing a restaurant? Author(s): Marta Pedraja; Jesús Yagüe Journal: International Journal of Contemporary Hospitality Management Year: 2001 Volume: 13 Number: 6 Page: 316 -- 318 Publisher: Emerald Group Publishing Limited
…James G Barnes Journal: Managing Service Quality Year: 2003 Volume: 13 Number: 3 Page: 178 -- 186 DOI: 10.1108/09604520310476445 Publisher: Emerald Group Publishing Limited 4. Seeing Things from the Customer's Perspective http://www.easytraining.com/customers.htm 5. http://www.marketingprofs.com 6. Title: What information do customers use when choosing a restaurant? Author(s): Marta Pedraja; Jesús Yagüe Journal: International Journal of Contemporary Hospitality Management Year: 2001 Volume: 13 Number: 6 Page: 316 -- 318 Publisher: Emerald Group Publishing Limited
