Customer Service in the Retail Industry
View Paper
ESSAY DETAILS
Words: 2957
Pages: 11
(approximately 235 words/page)
Pages: 11
(approximately 235 words/page)
Essay Database > Business & Economy > Marketing and Advertising
Understanding the Concepts of Customer Service
Research Objectives
1.<Tab/>Gain a better understanding of the concept of customer service in today's retail industry
2.<Tab/>Determine the misunderstandings of customer service in the marketplace
3.<Tab/>Find ways to improve customer service
Research Questions
1.<Tab/>How do customers perceive overall customer service in regards to the retail industry?
2.<Tab/&…
showed first 75 words of 2957 total
Sign up for EssayTask and enjoy a huge collection of student essays, term papers and research papers. Improve your grade with our unique database!
showed first 75 words of 2957 total
showed last 75 words of 2957 total
…perfectly bilingual 10 Determinants of Service Quality 5 most important: reliability, competence, credibility, understanding, communication<Tab/>10 Determinants of Service Quality 5 most important: reliability, competence, communication, responsiveness, accessibility Suggestions: *<Tab/>Increase training (cash register, returns, inventory, social skills) *<Tab/>Increase staff *<Tab/>Listen & Respond to customer complaints *<Tab/>Eliminate commissions<Tab/>Suggestions:
…perfectly bilingual 10 Determinants of Service Quality 5 most important: reliability, competence, credibility, understanding, communication<Tab/>10 Determinants of Service Quality 5 most important: reliability, competence, communication, responsiveness, accessibility Suggestions: *<Tab/>Increase training (cash register, returns, inventory, social skills) *<Tab/>Increase staff *<Tab/>Listen & Respond to customer complaints *<Tab/>Eliminate commissions<Tab/>Suggestions:
