This project paper discusses XYZ Corporation's force in driving technology innovation in less fortunate countries. The synopsis defines the research and its purpose, explains the problem, identifies the parties involved, and describes the methods used to conduct the research. Definition of the Business Research and Its Purpose This current business research project paper was about XYZ's drive to help the company gain a deeper understanding of the way in which people view and use technology …
showed first 75 words of 595 total

showed last 75 words of 595 total
…as surveys and focus groups. Such techniques can be used to identify trends and describe what people are doing, but not necessarily why. Social scientists and designers dig deeper, exploring people's values, aspirations, desires and motivations. By paying attention to such details, this research helps to make sense of people's relationships to technology; it puts those relationships into context. This detailed knowledge is essential to designing products that people will want to buy and use.