Introduction The purpose of this report is to show the understanding of major interpretations of culture, in the International business context. To demonstrate the influence of different cultures internationally, we decided to focus upon the intercultural issues that Astra Design Company faces. Astra Co. is specialised in Web-design. We choose this field, as we believe that it is a field in which the importance of culture is specific and even a necessity in order to …
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showed last 75 words of 3680 total
…and Global Web Design: What? So What? Now What? [Online]. Available at <http://www.amanda.com/resources/hfweb2000/AMA_CultDim.pdf> [Accessed 24 January 2005] Hofstede, G. (1980). Culture's consequences: International differences in work-related values. Newbury Park, CA: Sage. Hofstede, G (1986). Cultural differences in teaching and learning. International Journal of Intercultural Relations, 10, 301-320. Hofstede, G. (1991). Cultures and organizations: Software of the mind. London: McGraw-hill Mead, R. (2004) International Management: Cross-cultural dimensions, Blackwell Publishing (3rd edition)