This paper will overview the cross-cultural barriers marketers face when marketing into new markets internationally. Defining the key words culture, globalization and international marketing are brought and discussed in this paper. Different cross-cultural factors that need to be considered when marketing internationally will be introduced in this discussion, such as; barriers to exporting, the consumers behaviour and reluctance to accept foreign products, the market entry timing a company has to take into consideration and the …
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showed last 75 words of 5348 total
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