Consumer Buying Behaviour What influences consumers to purchase products or services? The consumer buying process is a complex matter as many internal and external factors have an impact on the buying decisions of the consumer. When purchasing a product there several processes, which consumers go through. These will be discussed below. 1. Problem/Need Recognition How do you decide you want to buy a particular product or service? It could be that your DVD player stops …
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showed last 75 words of 1397 total
…salt. Variety seeking buying behaviour is where the individual likes to shop around and experiment with different products. So an individual may shop around for different breakfast cereals because he/she wants variety in the mornings! To summarise: * There are five stages of consumer purchase behaviour * Problem/Need Recognition * Information search. * Evaluation of purchases. * Purchase decision. * Post purchase behaviour. * Culture has an impact on the company. * Marketers should take into account Maslows hierarchy of needs.