Karan makkar University of City London Consumer Behavior Introduction UK is getting old. Europe is getting old. This is one of the most significant trends shaping future demand, yet many of our clients are confused as to its real significance to their business. Unless there is a sudden dramatic increase in the birth rate, or a surge in immigration, this shift towards a sizeable majority of middle-aged and elderly consumers will continue. There seems to …
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showed last 75 words of 4837 total
…has been identified to solve the problem. 4.<Tab/>Evaluate the results Coke, do the results make sense, don't always accept them at face value. Bibliography 1.Understanding the Older Consumer: The Grey Market (International Series in Social Psychology) ~Barrie Gunter Routledge, an imprint of Taylor & Francis Books Ltd 2. Relationship Marketing: Life groups and the Grey Market (Working Papers in Commerce) ~Marylyn Carrigan Univ.B'ham. Paperback - July 1997 3. www.askjeevan.com