Consumer Decision
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ESSAY DETAILS
Words: 1168
Pages: 4
(approximately 235 words/page)
Pages: 4
(approximately 235 words/page)
Essay Database > Literature > English
showed first 75 words of 1168 total
showed last 75 words of 1168 total
useful and appealing to his aesthetics. Also, there is the underlying challenge of probing, exploring and finally discovering a new brand! This process can be called the 'Psychology of Complication'. The new situation causes him to identify brands and he once again begins to simplify the above-mentioned process. Hence, marketers need to study the decision patterns of the customer in order to enhance the experience of purchase and consumption and retain the customers for life.
useful and appealing to his aesthetics. Also, there is the underlying challenge of probing, exploring and finally discovering a new brand! This process can be called the 'Psychology of Complication'. The new situation causes him to identify brands and he once again begins to simplify the above-mentioned process. Hence, marketers need to study the decision patterns of the customer in order to enhance the experience of purchase and consumption and retain the customers for life.