Consumer Behavior

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The different ways stores and goods are displayed play a great role for the consumer when out shopping. The sales staff can also influence the costumers a great deal in a purchase decision. It is therefore critical for company's to be aware of all the steps the consumers undergo before actually buying a product. 'Perception is the process by which an individual selects stimuli from his or her environment, organizes (sic) information about those stimuli, …

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