1.0 Introduction: Analyzing the industry and the competition is the starting point for developing a business strategy. A lot of unexperienced companies disappeared after a while because of poor market analyzing. Market analyzing include studying markets opportunity then study competitors strategy, strengths and weakness point. Analyzing each competitor's business, will gain company a better understanding of why customers are doing business with specified names, rather than other competitors and it will determining competitive advantage and communicate …
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showed last 75 words of 2404 total
…go out of the market. References: ط<Tab/>www.almarai.com ط<Tab/>www.nadec.com.sa ط<Tab/>http://www.robertwinton.com/marketing.htm ط<Tab/>http://www.marketdec.com/newprodtst/default.htm ط<Tab/>http://www.rqriley.com/pro-dev.html ط<Tab/>Philip Kotler, "Marketing Management"(Prentice Hall , 2003) pp 247,266