Factors Affecting formulation of the Corporate Strategy I. Dominant Economic Features A. Market Size Businesses in the discount retail industry can earn annual sales as high as $200B up to a low of $7B. B. Scope of Competitive Rivalry Generally, there are two sets of competitors for Wal-Mart. Regional discount retailers such as roses, Howard's and Duckwall-ALCO. These companies will be forced into a massive marketing revolution with the entry of Wal-Mart to their region. …
showed first 75 words of 2118 total

showed last 75 words of 2118 total
…give them an advantage against home-grown companies. Market Development takes advantage of the management know-how and marketing innovation skills of Wal-Mart. In order to achieve increased sales in these markets, the company should consider the local culture of the country. This would need reliable information sources and adapting to economic and political changes. The risk is greater as soon as the company tries to get a larger hold of the market share in the country.