Company Case: Trap-Ease America: he big cheese of mousetrap. 1) I think the group is going to write the following "mission statement": We produce a trap that you could use safer and easier than the traditional one, with no risk of catching your fingers while loading it. I would have written the mission statement in a very similar way. However, I would have included the fact that your children are not in danger with the new …
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showed last 75 words of 359 total
…competitive, and finally I would spend more money in promotion to communicate the merit of the product. I would implement strategic control, which involves looking at whether strategies are well matched with opportunities. I would use the marketing audit tool to examine the company's environment, objectives, strategies, and activities and to take any correction action that would be necessary. And finally I would try to deliver orders on time, so that they are not refused.