Health communication covers a wide range of topics, but a central focus is health care provider-patient communication, specifically, issues involving patient satisfaction and compliance. Patient compliance is defined as "the extent to which patients follow clinical prescriptions" (Burgoon, Bark, & Hall, 1991). Patient satisfaction is less easily defined, as it is highly dependent upon what the patient considers satisfying. Trying to understand the behaviours that lead to both patient compliance and patients satisfaction can help …
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…and doctor - patient communication: does it make a difference?", Patient Education and Counselling, 56, pp. 139-146 Wilson, J.F., Moore, R.W., Randolph, M.A. & Hanson, B.J. (1982) "Behavioural preparation of patients for gastrointestinal endoscopy: information, relaxation and coping style", Journal of Human Stress, 8(2), pp.13-23. Appendix 1 COLON ANATOMY Diagram of the stomach, colon and rectum from public domain source at http://www.cancer.gov/cancerinfo/wyntk/colon-and-rectum Appendix 2 Ley's (1981) model of compliance