Colgate Palmolive Case Analysis of "Precision" toothbrush.
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ESSAY DETAILS
Words: 1682
Pages: 6
(approximately 235 words/page)
Pages: 6
(approximately 235 words/page)
Essay Database > Social Sciences > Current Issues
Problem Statement
The aim of this report is to analyze the two different launch strategies (as a niche or a mainstream product) for Colgate Palmolive's new toothbrush, Precision, and choose the one that is the most suitable in the face of the market competition and consumer needs. The report also aims to make recommendations for the positioning, branding, communication and promotion of the product under the chosen strategy.
Situation Analysis
Company: In 1991, CP held 43% of …
showed first 75 words of 1682 total
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showed first 75 words of 1682 total
showed last 75 words of 1682 total
…gt;-0.15667<Tab/>8.703333 Costs of cannibalization ($M)<Tab/>10.02926<Tab/>14.90061<Tab/>0.985016<Tab/>1.611845 Profit after cannibalization ($M)<Tab/>-12.0359<Tab/>5.552721<Tab/>-1.14168<Tab/>7.091488 <Tab/>*Cannibalization rate used for Main Stream is 48%: Cannibalization rate used for Niche is 15%
…gt;-0.15667<Tab/>8.703333 Costs of cannibalization ($M)<Tab/>10.02926<Tab/>14.90061<Tab/>0.985016<Tab/>1.611845 Profit after cannibalization ($M)<Tab/>-12.0359<Tab/>5.552721<Tab/>-1.14168<Tab/>7.091488 <Tab/>*Cannibalization rate used for Main Stream is 48%: Cannibalization rate used for Niche is 15%
